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Human Potential is our most valuable resource.
It's the untapped ideas, creative solutions, and collective actions shaping our new economy.
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We are the Human Potential Economy,
a marketing & product development group.
We are a unique blend of Thinkers, Educators,
Marketers & Media Producers.
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We help Evolutionary Wellness, Green & Sustainable brands gain greater visibility and
make a greater impact.
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We are driven by social values.
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We believe that brands and product value should be measured by a visible shift in social consciousness, not just profits.
We want to move the
needle beyond the quarterly marketing plan and work
towards something bigger.
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Like better health for us and our environment. Like clean, renewable energy.
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Simply Put:
We want to help brands be more human.
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Practice

We are a marketing, design and product development group with deep expertise in health and wellness, education, and digital media. We work with sustainable businesses and communities committed to social and economic change.

We plan, create and promote meaningful ways for brands and communities to communicate and interact.

  1. Brand Planning
  2. Trend Spotting
  3. Social Activation
  4. Messaging & Education Strategies
  5. Product Development & Marketing Strategies
  6. User Experience Design
  7. Content Development
  8. Program Management
Principles
  • Sustainable.
    We think beyond the one-off campaign and gimmicky product. The market opportunities we identify, the strategic roadmap we define, and the brand experiences we design are building blocks towards a bigger vision.
  • Simple.
    We stay clear of the marketing buzzwords and focus on educating people about products and services in a simple, honest manner, leveraging appropriate media to deliver the greatest impact.
  • Social.
    We believe in creating social movements...not networks. We identify and define the best means to foster relationships and encourage collaboration—online and in local communities

We’re looking for partners in realizing true human potential.

If you are part of a business doing good or are simply doing good, we’d love to work with you to extend the reach of your ideas and products.

We love to talk and we still cherish the art of long-form communication. So drop us a line at humanpotentialeconomy@gmail.com

Marni
Marni Borek
Experience Planner

Formerly VP of strategy at Schematic NY, Marni partnered with brands to define new digital media platforms–leveraging new technology, design and social platforms to create new customer experiences. Prior to arriving at Schematic, she was VP, Management Director, at DraftFCB, where she led teams in the development of integrated marketing campaigns, as well as serving on the company’s digital leadership committee. Earlier, she was partner, interactive strategist at OgilvyOne, working as a planner on the team that conceived and launched IBM’s award winning e-business brand sites and campaigns. Marni’s client roster includes Target, GE, Universal Music Group, Nokia, IBM, Orange, Motorola, United Healthcare Group, Samsung, Bank of America and Sony.

Marni studied information design at Carnegie Mellon and received her BA in Cultural Studies and Professional Writing.

Ciaran
Ciaran Bossom
Business & Marketing Strategist

Most recently a VP/GD at Digitas, Ciaran has both partnered with and worked within global brands to create forward-thinking technology platforms and launch new consumer products and services. Ciaran was head of digital marketing at The Wall Street Journal Digital Network, and served as VP, Marketing and Customer Experience at educational publishing and product company Scholastic. At DraftFCB, Ciaran led Motorola’s digital marketing for mobile devices in North America. In prior roles, Ciaran served as managing director of digital solutions at NY agency RDA, where his clients included Sony, NIVEA, and W Hotels. He also led the business development effort for NBC Internet’s entertainment vertical, and helped found methodfive, a successful digital agency based in NYC where early digital marketing campaigns and new technology and products were created for Sony Entertainment, Apple, National Geographic, TimeWarner, and the BBC.

Ciaran received his MBA in Marketing from Columbia Business School, and a BA in Art History from Vassar.

Camilla
Camilla Griggers
Educator and Media Producer

After spearheading one of the first digital media journals, Cultronix, Camilla took a deep dive into the wellness scene, taking with her a decade of experience as a university researcher and teacher of electronic literacy, Trained as a professional Vedic meditation teacher by Deepak Chopra, Camilla brings the study of consciousness to digital design. She studied somatic psychology with mindbody pioneer Ilana Rubenfelld, understanding the role of somatic emotional patterning in how people learn.

Camilla has years of experience teaching people how to think better, feel better, and make better choices. She has served as a faculty member at California State University–Channel Islands, Carnegie Mellon University, the Institute for Psycho Structural Balancing, and the Santa Barbara Graduate Institute Somatic Psychology doctoral program.

Her background in rich media includes print publications, e-publishing, documentary filmmaking, video and electronic art, and digital photography. Camilla has a PhD in linguistics, and brings a multidisciplinary approach to human communication.

Horling
Horling Wong
Project Manager

After spending more than 8 years directing end-to-end development and delivery of multi-channel digital marketing campaigns, site builds, ecommerce platforms and location-based digital experiences, working with clients including Coca-Cola, P&G, Kraft Foods, Mastercard, and Godiva Chocolatier, Horling went on to explore her passion in the wellness field through the study of Holistic Nutrition. She holds a Master of Science degree in Holistic Nutrition, and is currently completing a Professional Training Program in holistic wellness. She is the founder and director of Thoughts For Foods, a holistic health coaching practice where she spreads the word of health and wellness.

Prior to her career in digital marketing, Horling had extensive experience in the design field. She has a Master’s of Architecture degree from Harvard Graduate School of Design, a Bachelor’s of Art in Architecture from Yale. She has also worked as a graphic designer and a freelance photographer.

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Thinking Design & Products for
the New Economy
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